Brand Identity & SEO
Complete brand repositioning and SEO strategy that transformed a struggling B2B SaaS company into an industry authority with predictable inbound lead generation.
What needed to be solved
The company relied entirely on paid acquisition (₹37L/month). Their website had 2,000 monthly organic visitors despite being in business for 5 years. Brand messaging was inconsistent across channels.
How we solved it
Developed a content-first brand strategy. Redesigned visual identity, built a topic cluster SEO framework, and created 80 pieces of high-intent content. Implemented technical SEO fixes and link building.
From idea to launch
Research
Conducted competitor analysis, keyword research for 500+ terms, and customer interviews to understand buying triggers.
Planning
Mapped content clusters to buyer journey. Defined new brand voice and messaging framework.
Design
Created new visual identity system. Designed content templates for blog, case studies, and lead magnets.
Development
Migrated site to Next.js for SEO performance. Implemented structured data and Core Web Vitals optimization.
Launch
Rolled out rebrand with PR campaign. Published content on consistent schedule with promotion strategy.
Tools we used
Impact that matters
Project visuals
Want similar results?
Let's build your next success story. We bring the same strategic thinking and execution to every project.