E-Commerce Platform
A complete digital transformation for a fashion retailer struggling with online sales. We rebuilt their entire e-commerce experience from the ground up.
What needed to be solved
The client's existing platform had a 68% cart abandonment rate, slow load times (4.2s), and a mobile experience that converted only 0.8% of visitors. Their outdated tech stack couldn't handle traffic spikes during sales events.
How we solved it
We architected a headless e-commerce solution using Next.js and Shopify Plus. Implemented advanced caching, streamlined the checkout to 3 steps, and built a mobile-first design system that prioritizes product discovery.
From idea to launch
Research
Analyzed 50+ competitor sites, conducted user interviews with 30 customers, and audited the existing analytics to identify friction points.
Planning
Created user journey maps, defined technical architecture, and established KPIs for conversion optimization.
Design
Built a design system with 40+ components. Created high-fidelity prototypes and tested with real users before development.
Development
Built the frontend with Next.js 14, integrated Shopify Plus APIs, and implemented real-time inventory sync across 5 warehouses.
Launch
Staged rollout with A/B testing. Monitored performance for 30 days post-launch and optimized based on real user data.
Tools we used
Impact that matters
Project visuals
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