Web DevelopmentFashion Retailer202412 weeks

E-Commerce Platform

+200%200% increase in conversions
E-Commerce Platform
Overview

A complete digital transformation for a fashion retailer struggling with online sales. We rebuilt their entire e-commerce experience from the ground up.

The Challenge

What needed to be solved

The client's existing platform had a 68% cart abandonment rate, slow load times (4.2s), and a mobile experience that converted only 0.8% of visitors. Their outdated tech stack couldn't handle traffic spikes during sales events.

Our Approach

How we solved it

We architected a headless e-commerce solution using Next.js and Shopify Plus. Implemented advanced caching, streamlined the checkout to 3 steps, and built a mobile-first design system that prioritizes product discovery.

Process

From idea to launch

1

Research

Analyzed 50+ competitor sites, conducted user interviews with 30 customers, and audited the existing analytics to identify friction points.

2

Planning

Created user journey maps, defined technical architecture, and established KPIs for conversion optimization.

3

Design

Built a design system with 40+ components. Created high-fidelity prototypes and tested with real users before development.

4

Development

Built the frontend with Next.js 14, integrated Shopify Plus APIs, and implemented real-time inventory sync across 5 warehouses.

5

Launch

Staged rollout with A/B testing. Monitored performance for 30 days post-launch and optimized based on real user data.

Technology Stack

Tools we used

Next.js 14TypeScriptShopify PlusTailwind CSSPrismaRedisVercel
Results

Impact that matters

+200%Conversion RateIncreased from 1.2% to 3.6%
+165%RevenueMonthly recurring revenue increase
0.8sPage SpeedDown from 4.2s load time
-45%Cart AbandonmentReduced from 68% to 37%
Gallery

Project visuals

E-Commerce Platform screenshot 1
E-Commerce Platform screenshot 2
E-Commerce Platform screenshot 3

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