Fitness Tracking App
A cross-platform fitness app that helps users track workouts, nutrition, and progress with AI-powered insights and personalized recommendations.
What needed to be solved
The fitness market is saturated with complex apps that overwhelm users. Our client needed an app that balanced powerful features with simplicity, targeting casual fitness enthusiasts who abandon apps within 2 weeks.
How we solved it
We built a Flutter app with an intuitive gesture-based interface. Implemented AI workout recommendations based on user behavior, and created a social feature that boosted retention through community challenges.
From idea to launch
Research
Studied 20 fitness apps, interviewed 50 fitness enthusiasts, and identified the 'feature overwhelm' problem.
Planning
Defined MVP scope with 3 core features. Created retention-focused UX strategy targeting 30-day retention rate.
Design
Designed a dark-themed UI with high contrast for gym visibility. Built micro-interactions to make tracking feel rewarding.
Development
Developed with Flutter for iOS/Android parity. Integrated HealthKit, Google Fit, and built custom ML models for workout suggestions.
Launch
Soft launch with 500 beta testers. Optimized based on feedback, then App Store launch with featured placement.
Tools we used
Impact that matters
Project visuals
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